Users will soon have a new feature that permits them to cut down on the quantity of AI-created media appearing in their streams. This move comes as the service revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the following weeks before a global rollout. This shift comes amid a surge in AI-generated material, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for substandard, factory-style content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, including digital art to educational videos, and we intend to provide users the power to adjust the amount of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The service announced that there are now over a billion videos on its service labeled as artificially created. Overall, more than 100 m pieces of content are submitted to the service daily, making AI content a relatively small part of its overall inventory.
User Control Features
Members will be able to decrease or raise the level of artificial media they see by opening the “manage topic” setting in the application and selecting “AI-generated content”. Additional categories that are already be adjusted under the tool include politics, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s policies require users to identify “realistic” AI-generated content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.
In addition, the platform will now add an artificially created watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying artificial media. This measure is designed to deter users from seeking to evade the labeling process.
Educational Initiatives
The platform is also launching a two million dollar AI literacy fund for experts and groups to develop educational content about responsible artificial intelligence. This project will support charitable organizations specializing in educating programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid controversy over proposals to lay off hundreds of content moderators in the United Kingdom. TikTok is expected to reduce hundreds of positions in its trust and safety department in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can shield workers by removing the most graphic content ahead of it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
